Summary of InterContinental Hotel Group : dealing with online intermediaries class periodThe reading focuses on the relationship between IHG and online intermediaries in the online marketing environment . The take on upon stakeholders be : IHG that hear to develop taper online sales , online intermediaries who ar the link between accommodation , catering and travel do producers and consumers travel domain who provide traveling services hotel heavens who provide accommodation and catering services and consumer s who prove the accommodation , catering and travel services . The development gear up along reflected is the use of online marketing . The outcome of the online marketing orgasm for tourism development is the increase in sales at private-enterprise(a) and affordable lay outs . Online marketing is achieved with o nline intermediaries or through online direct sales by individual hotels such as IHG . The long suit of the approach to tourism destination development is that it provides a cardinal stop shopping opportunity for consumers .
The weakness is that online intermediaries do not allow the hotels to respond to market fluctuations by varying rate and room allocation and when they do , a punishment is instituted . The sustainable policy or practice evident in the reading is enhancing brand integrity and price parity to turn tush fair display by online intermediaries . In my own inventiveness I would recommend the applica tion of online intermediaries as well as dir! ect sales to popularize the brands and to blend access to to a greater extent customers . In conclusion , online marketing nooky be a very effective and frugal rule of reaching lay groups . It allows brands research , price comparisons as...If you want to get a mount essay, order it on our website:
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