Marketing Video Case 6

Homework #3: Video Case 6 1.What is the image of the purchasing sum at trek? Who is likely to pay off the purchase digest in the decision to necessitate a untested provider at journey? The purchase center at trek is responsible for determination the best suppliers and vendors for the validations purchases. There is one manager in consecrate of the alive purchasing, buyers who detect domestic and multinational sources of materials and components, representatives from research and development, representatives from production, and representatives from musical theater note control. unitedly this group of people makes up the buying center at Trek. The individuals in this cross-functional group sh ar universal goals, risk, and knowledge Copernican to all purchase decisions for Trek. Making a decision to select a new supplier at Trek, the buying center is likely to include the purchasing manager, buyers who identify domestic and international sources of materia ls and components, and representatives from research and development, production, and tone of voice control. All these individuals atomic number 18 vital to finding a supplier that is the perfect tally for Trek found on their foursome criteria- quality, delivery capabilities, price, and environmental clash. 2.What selection criteria does Trek utilize when it selects a new supplier or evaluates an existing supplier?

When potential suppliers are identified, they are evaluated on four specific criteria- quality, delivery capabilities, price, and environmental impact of their production process. Trek was orig inally founded on the basis of the highest q! uality products, so quality is one of the main criteria that they look for in suppliers. Delivery capabilities are important because Trek pauperisms to come bicycles on a certain schedule and therefore need their supplier to consistently deliver parts. Price is an important mensuration for obvious reasons; Trek destinys to produce the best product at the lowest cost. They want quality parts and are instinctive to pay more(prenominal) than...If you want to get a full essay, revisal it on our website: BestEssayCheap.com

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